Open Road’s branding and design division, PopClutch, last week rolled out a new hyper-energized main title sequence for HBO’s Real Time with Bill Maher, now in its 21st season.
With music performed by punk-pop band Green Day, the edgy motion graphics illustrate the types of thorny issues that the weekly news commentary show takes on.
Fun fact: Sharre Jacoby, who joined Open Road from Known to launch PopClutch, has worked on every iteration of Real Time’s main titles since the show launched in 2003.
Open Road is proud to be an agency member of the Creative Coalition of Color. This is one of many steps to opening the door to voices not well represented in Creative Advertising. We’re hoping that every Entertainment Marketing agency joins us in reaching communities of creatives that may not know our industry exists. We believe the CCC platform will help amplify those efforts by listing your jobs and internships.
To learn more about The Creative Coalition of Color please go to https://www.creativecoalitionofcolor.org/
"We can never get enough of true-crime stories, and USA Network is revisiting one of the famous murder cases and trials from 1989, the Betty Broderick story. The trailer sets up the drama, and the quick editing cuts increase the intensity with every passing second. I dig the graphics as well, which nicely transform that straight from the headlines feel of true crime. Dig into this mystery on June 2."
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Click here to watch the Trailer!