Chosen by Nick Temple
Founder/Chief Creative Officer
Wild Card Creative Group
"Crushing combination of dialogue, sound design and music brilliantly melded into one. It would have been easier to cut on every beat, but the confidence to hold on certain shots is what defines this trailer for me—summed up in two: the smile and wave from Jesse Plemons to the look of consequence from Lakeith Stanfield. Truly special."
Chosen by Alex Battershall
Senior Editor
PPC
"Packs more energy and emotion into two minutes than most films manage in two hours. It's such a simple but effective trailer. So much is explained through looks and glances, you get the bare minimum of expository dialogue but still completely understand everything that is happening, which allows the music and chanting to capture the mood and tone perfectly."
Chosen by Lauri Brown
SVP Creative Advertising
Universal Pictures
"The start of the piece is simple, clean and pulls you in. The music is a great find. The signature musical riff is good, and overall the cue helps the story feel even more contemporary. Even though repeating a phrase or using a speech isn't new or groundbreaking, they make it particularly effective here. Nothing is trying too hard to push you in one direction. It's well done construction that lets the tension, and what looks like a great a performance, really build."
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"Contenders for North America Marketing Team of the Year are Amazon Prime Video, CNN Worldwide, Fox Sports Marketing, FX Networks, HBO and National Geographic. Vying for agency of the year honors are Arsonal, Icon Creative, Known, Open Road, Roger and Wieden + Kennedy."
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"If you can believe it, it's been 30 years since a couple of guys who were up to no good started making trouble in the neighborhood, and well, you know the rest. Now, the Banks family is back in a reunion special for HBO Max. The trailer clues us in on what to expect as we see the almost-complete cast (RIP, Uncle Phil) together reminiscing and also uses great throwback graphics, show clips, and yes, that darn theme song to remind us why we are still singing it all these years later. Get ready to relive the magic of The Fresh Prince of Bel-Air when the special airs Nov. 19."
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"This emotionally searing piece is for Pieces of a Woman, a film about a young mother's loss that gathered a lot of buzz on the festival circuit and is now coming to Netflix. Using a stirring Britney Howard track, "Short and Sweet," what looks to be an incredible performance by Vanessa Kirby shines through as the pain of grief resonates strongly throughout this moving trailer. Kirby also fills the page on the dramatic poster. Pieces of a Woman comes to Netflix on Jan. 7."
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"A trailer of the reunion dropped, which features the entire cast with the exception of James Avery, who played Uncle Phil. Avery passed away in 2013 at 68 years old reportedly due to complications from heart surgery. In addition, Janet Hubert, known as the original Aunt Viv, makes an appearance."
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"In the trailer, we see Alfonso Ribeiro (Carlton), Tatyana Ali (Ashley), Karyn Parsons (Hilary), Joseph Marcell (Geoffrey), Daphne Etta Maxwell Reid (New Aunt Viv) and DJ Jazzy Jeff (Jazz) all seated around the living room reminiscing about their days on the show. Some things came to light like how Reid initially was turned off by doing a show with a "rapper" and how Smith had to ask Jeff about 10 times to appear on the sitcom."
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"CBS All Access released the first full-length trailer for the upcoming limited series adaptation of Stephen King’s “The Stand” during a New York Comic-Con panel to promote the show on Thursday.
The trailer introduces Whoopi Goldberg as Mother Abagail, a 108-year old prophet who receives visions from God and guides survivors of a plague that has decimated the world’s population, and Alexander Skarsgard as “The Dark Man,” a shadowy figure with supernatural abilities who attempts to construct a totalitarian civilization amid the destruction."
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"The first The Stand TV show trailer introduces a star-filled cast including Whoopi Goldberg, James Marsden, Alexander Skarsgard and Amber Heard, but avoids a major story detail. Stephen King's sprawling, epic novel, which runs well over 1,000 pages, has been adapted once before, as a 1994 mini-series starring Gary Sinise and Molly Ringwald. Long considered too dense to adapt to the big screen, CBS has again opted to turn the biblical-in-scale story into a TV mini-series. The book follows a huge cast of characters who are attempting to fight for survival after a man-made pandemic wipes out most of the world's population."
"The trailer does a good job of condensing The Stand's many plot threads into a single coherent look at the plot, which bodes well for the show. The complex novel, which spends hundreds of pages introducing the disparate characters and assembling them before the climax, has scared away many a filmmaker, but so far it seems as though Boone and Cavell have done well in distilling that down into just one season of TV. Boone has previously said that King himself helped out with adapting the show, and wrote the final episode, which is set after the events of the book. As for the pandemic in the story, it's no doubt the trailer shies away from it because of the ongoing real-world pandemic. Still, it's sure to be part of the TV show."
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"When a peaceful protest at the 1968 Democratic Convention turned violent, the whole world was watching. This new drama from Aaron Sorkin, which includes an incredible cast—Sacha Baron Cohen, Joseph Gordon-Levitt, Eddie Redmayne and Michael Keaton—details the trial that followed those events. The powerful trailer unravels the narrative, but it's the sound mixing that keeps viewers on edge. The chanting reminder that "The whole world is watching" transports you into the movement. The poster design smartly demonstrates the subject matter while also speaking volumes to current events and the civil division. See The Trial of the Chicago 7 on Oct. 16."
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"We can never get enough of true-crime stories, and USA Network is revisiting one of the famous murder cases and trials from 1989, the Betty Broderick story. The trailer sets up the drama, and the quick editing cuts increase the intensity with every passing second. I dig the graphics as well, which nicely transform that straight from the headlines feel of true crime. Dig into this mystery on June 2."
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