Chosen by Nick Temple
Founder/Chief Creative Officer
Wild Card Creative Group
"Crushing combination of dialogue, sound design and music brilliantly melded into one. It would have been easier to cut on every beat, but the confidence to hold on certain shots is what defines this trailer for me—summed up in two: the smile and wave from Jesse Plemons to the look of consequence from Lakeith Stanfield. Truly special."
Chosen by Alex Battershall
Senior Editor
PPC
"Packs more energy and emotion into two minutes than most films manage in two hours. It's such a simple but effective trailer. So much is explained through looks and glances, you get the bare minimum of expository dialogue but still completely understand everything that is happening, which allows the music and chanting to capture the mood and tone perfectly."
Chosen by Lauri Brown
SVP Creative Advertising
Universal Pictures
"The start of the piece is simple, clean and pulls you in. The music is a great find. The signature musical riff is good, and overall the cue helps the story feel even more contemporary. Even though repeating a phrase or using a speech isn't new or groundbreaking, they make it particularly effective here. Nothing is trying too hard to push you in one direction. It's well done construction that lets the tension, and what looks like a great a performance, really build."
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"Contenders for North America Marketing Team of the Year are Amazon Prime Video, CNN Worldwide, Fox Sports Marketing, FX Networks, HBO and National Geographic. Vying for agency of the year honors are Arsonal, Icon Creative, Known, Open Road, Roger and Wieden + Kennedy."
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"If you can believe it, it's been 30 years since a couple of guys who were up to no good started making trouble in the neighborhood, and well, you know the rest. Now, the Banks family is back in a reunion special for HBO Max. The trailer clues us in on what to expect as we see the almost-complete cast (RIP, Uncle Phil) together reminiscing and also uses great throwback graphics, show clips, and yes, that darn theme song to remind us why we are still singing it all these years later. Get ready to relive the magic of The Fresh Prince of Bel-Air when the special airs Nov. 19."
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"This emotionally searing piece is for Pieces of a Woman, a film about a young mother's loss that gathered a lot of buzz on the festival circuit and is now coming to Netflix. Using a stirring Britney Howard track, "Short and Sweet," what looks to be an incredible performance by Vanessa Kirby shines through as the pain of grief resonates strongly throughout this moving trailer. Kirby also fills the page on the dramatic poster. Pieces of a Woman comes to Netflix on Jan. 7."
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"A trailer of the reunion dropped, which features the entire cast with the exception of James Avery, who played Uncle Phil. Avery passed away in 2013 at 68 years old reportedly due to complications from heart surgery. In addition, Janet Hubert, known as the original Aunt Viv, makes an appearance."
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"In the trailer, we see Alfonso Ribeiro (Carlton), Tatyana Ali (Ashley), Karyn Parsons (Hilary), Joseph Marcell (Geoffrey), Daphne Etta Maxwell Reid (New Aunt Viv) and DJ Jazzy Jeff (Jazz) all seated around the living room reminiscing about their days on the show. Some things came to light like how Reid initially was turned off by doing a show with a "rapper" and how Smith had to ask Jeff about 10 times to appear on the sitcom."
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"The first The Stand TV show trailer introduces a star-filled cast including Whoopi Goldberg, James Marsden, Alexander Skarsgard and Amber Heard, but avoids a major story detail. Stephen King's sprawling, epic novel, which runs well over 1,000 pages, has been adapted once before, as a 1994 mini-series starring Gary Sinise and Molly Ringwald. Long considered too dense to adapt to the big screen, CBS has again opted to turn the biblical-in-scale story into a TV mini-series. The book follows a huge cast of characters who are attempting to fight for survival after a man-made pandemic wipes out most of the world's population."
"The trailer does a good job of condensing The Stand's many plot threads into a single coherent look at the plot, which bodes well for the show. The complex novel, which spends hundreds of pages introducing the disparate characters and assembling them before the climax, has scared away many a filmmaker, but so far it seems as though Boone and Cavell have done well in distilling that down into just one season of TV. Boone has previously said that King himself helped out with adapting the show, and wrote the final episode, which is set after the events of the book. As for the pandemic in the story, it's no doubt the trailer shies away from it because of the ongoing real-world pandemic. Still, it's sure to be part of the TV show."
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"CBS All Access released the first full-length trailer for the upcoming limited series adaptation of Stephen King’s “The Stand” during a New York Comic-Con panel to promote the show on Thursday.
The trailer introduces Whoopi Goldberg as Mother Abagail, a 108-year old prophet who receives visions from God and guides survivors of a plague that has decimated the world’s population, and Alexander Skarsgard as “The Dark Man,” a shadowy figure with supernatural abilities who attempts to construct a totalitarian civilization amid the destruction."
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"When a peaceful protest at the 1968 Democratic Convention turned violent, the whole world was watching. This new drama from Aaron Sorkin, which includes an incredible cast—Sacha Baron Cohen, Joseph Gordon-Levitt, Eddie Redmayne and Michael Keaton—details the trial that followed those events. The powerful trailer unravels the narrative, but it's the sound mixing that keeps viewers on edge. The chanting reminder that "The whole world is watching" transports you into the movement. The poster design smartly demonstrates the subject matter while also speaking volumes to current events and the civil division. See The Trial of the Chicago 7 on Oct. 16."
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"The first trailer is woven with bits and pieces of this story that made history as the world watched. It definitely has those signature Sorkin storytelling vibes as it paints a tense portrait of the aforementioned clash — which is as timely back then as it is now. Written and directed by Sorkin, a peaceful protest was set to take place a the 1968 DNC and it quickly turned into a confrontation between the protestors and police and the National Guard. The organizers of the protest — including Abbie Hoffman, Jerry Rubin, Tom Hayden and Bobby Seale — were charged with conspiracy to incite a riot and the trial that followed was one of the most notorious in history."
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"Bloody Disgusting has the exclusive trailer premiere for “Monsterland” that fully delivers on its promise of encounters with mermaids, fallen angels and other strange beasts, all of which drive broken people to desperate acts in an attempt to repair their lives. Fun fact too; the trailer was scored by series composer Gustavo Santaolalla, who also delivered the music for the extremely popular The Last of Us Part II!"
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"Netflix has released a new trailer for the upcoming action comedy movie "Enola Holmes."
Millie Bobby Brown, of "Stranger Things" fame, plays the title role as the younger sister of super sleuth Sherlock Holmes in the movie, which will be released September 23.Henry Cavill plays Sherlock, although the character only appears in a supporting role.The trailer, released Tuesday, features Enola speaking into the camera about the disappearance of her beloved mother and her search to find her while running away from her brothers, Sherlock and Mycroft."
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"The first intriguing trailer for Millie Bobby Brown's Enola Holmes dropped Tuesday.
Playing the sister of famed fictitious detective Sherlock Holmes, Enola (based on the book series character by Nancy Springer) begins her own investigation in the Netflix film when her mother (Helena Bonham Carter) mysteriously disappears. Brothers Sherlock (Henry Cavill) and Mycroft (Sam Claflin) are also on the trail.
Nearly three minutes long, the film's trailer is an assortment of action, laughs and mysterious clues leading Enola on her adventure."
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"The first trailer for Netflix's Enola Holmes starts with the narration from Millie Bobby Brown's character, which will presumably continue throughout the course of the upcoming movie's 123 minute runtime. Enola gives the public some backstory, revealing the origin of her unique name and her loving relationship with her mother Eudoria Holmes (Helena Bonhman Carter). She learns a ton of skills in the process, which must be used when Eudoria suddenly vanishes without a trace.
Enola quickly gets to business in order to try and track down her missing matriarch, but doesn't decide to have this type of adventure alone. Instead, she's joined by her brothers Mycroft and Sherlock, played by actors Sam Claflin and Henry Cavill respectively. The latter actor's hair is particularly glorious for this movie, with waves that will no doubtlook surprisingly perfect throughout the adventure.
From the moment she meets up with her brothers in Enola Holmes' trailer, it's clear that the talented title character is missing one crucial skill: how to be a lady. They admonish her appearance, calling her a "wild woman." And as a result, she runs away to continue the search for her mother. That's when the action really begins.
As Elona trains in etiquette, she meets some friends along the way. The action of the Enola Holmes trailer picks up, as Hole's iconic track "Celebrity Skin" fuels action sequences with appropriate language for Millie Bobby Brown's protagonist. She'll have to use the various skills taught by her mother to find Eudoria, with her fourth wall breaking narration helping to buoy the trailer's runtime."
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"According to the first full-length trailer for Netflix’s upcoming teen detective flick Enola Holmes, Sherlock Holmes’s younger sister has Fleabag powers of talking directly to the fourth wall in the middle of the action, Dickinson powers of being a rad teen with a modern sensibility in Victorian times, and Harriet the Spy powers of being a plucky kid detective/she spy. In a movie based on the books by Nancy Springer, Millie Bobby Brown will play the spirited Enola, who defies her famous older brother (computer technician Henry Cavill) to search for her missing, kooky mother, played kookily by Helena Bonham Carter. She also meets a cute boy (a viscount!) and learns hand-to-hand combat, so this movie really, truly does have it all. And in case you were worried that Helena Bonham Carter doesn’t wear a kooky fake mustache in the trailer, you needn’t. Enola Holmes premieres on Netflix September 23."
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"If you’re anything like me, you love a good plane mystery, and Peacock’s upcoming limited series Departure looks like it’s going to scratch that very specific itch judging by its brand new trailer. The show stars Archie Panjabi and Christopher Plummer as investigators brought on to locate a passenger aircraft that mysteriously vanished mid-flight and try to determine what happened to it. The investigation becomes more complicated when a survivor is rescued from the ocean and quickly becomes a terrorism suspect."
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"The trailer for Judas and the Black Messiah is powerful, intense, and speaks volumes to the current social climate. The film details the assassination of Black Panther Party chairman Fred Hampton, and how the cops formulated his betrayal. The editing of this piece is exceptional, building up the intensity cut by cut and with frequent fades to black. The score and sound design establish a profound tone for the piece. Judas and the Black Messiah is coming in 2021."
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"We got a teaser trailer for Judas and the Black Messiah on Thursday night, which was a surprise since getting any new theatrical trailer these days is cause for celebration. The Warner Bros. release, about the FBI’s attempts to bring down Black Panther party chairman Fred Hampton in the late 1960’s, stars Daniel Kaluuya as Hampton, Lakeith Stanfield as “turncoat” William O’Neal and Jesse Plemons as the cop who corralled O’Neal into becoming an informant, is scheduled to open at some point next year. As for the trailer, it’s a dynamite piece of movie marketing, something that will play quite well on an IMAX screen prior to showings of Tenet and yet another example of Warner Bros. marketing at its best. It’s a trip wire-intense trailer for a non-tentpole that nonetheless sells the flick as an event movie.
The brief tease is centered around a single scene, namely Hampton preaching to the proverbially converted and calling for revolution while the narrative shifts in and out of that core moment to provide context on the moment in time and the specific narrative, climaxing with a brief “action” montage before returning to the same key moment, with Kaluuya calling for revolution, liberation and freedom as Stanfield nervously applauds while Plemons watches in the crowd. It’s such a powerhouse trailer that it’s really all you need to make the sale, although I’m sure there will be a more conventional plot-centric trailer dropping sometime before release. If the structure seems similar, it’s because it plays not unlike “lightning in a bottle” teasers for Clint Eastwood’s American Sniper in 2015 and Bradley Cooper’s A Star Is Born in 2018."
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"While the FBI labeled the party as terrorists and portrays them that way to O’Neal in the trailer, Black people knew that the Black Panther Party was a positive force in the community, organizing free breakfast programs and children’s events. In the sneak peek, when O’Neal witnesses the party’s generosity that inspires him to try to convince the authorities that they are mistaken. The information on the free legal services, medical clinics and research into sickle cell anemia O’Neal obtained did nothing to convince the FBI to dismantle their attempts to put a stop to the party.
The trailer features a battered O’Neal being held captive by authorities and being forced to decide between his own fate and that of his people as blood gushes from his forehead."
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"Selena Gomez gave fans a taste of her new HBO Max at-home cooking show Selena + Chef by releasing the trailer today (Aug. 5).
The delicious 10-part series arrives on the new HBO platform next Thursday, Aug. 13, promising homemade yet gourmet meals during quarantine by 10 master chefs: Angelo Sosa, Antonia Lofaso, Candice Kumai, Daniel Holzman, Jon & Vinny, Ludo Lefebvre, Nancy Silverton, Nyesha Arrington, Roy Choi, and Tanya Holland.
"Hi, I'm Selena Gomez and I really love to eat, but I'm not the best cook," the superstar says in the nearly two-minute clip soundtracked by her "Look At Me Now" single. "So I've asked some of the best chefs to school me.""
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"Selena Gomez admits “I really love to eat, but I’m not the best cook” in her new trailer for Selena + Chef. The 10-part series launches on August 13th via HBO Max and features master chefs teaching Gomez how to cook remotely, minding social distancing during quarantine, with each of them working within their own kitchens.
In the clip, which is soundtracked by the pop star’s own Rare cut,”Look at Her Now,” Gomez chops, dices, and sometimes burns and undercooks things in her kitchen. After she makes her concoctions aided from afar via an array of renowned chefs, her grandparents and friends serve as taste testers for her creations."
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"To say the trailer for After We Collided is steamy is an understatement. The sequel to After shows the dramatic break-up of two passionate lovers and explores the possibility for new romance. The trailer's quick-cut editing builds the tension, and the passion of these two lovers is inescapable. The poster is just as seductive—from the photography to the dark exposure and even the charming typography. See part two of this phenomenon on Sept. 2."
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"The official trailer for After We Collided, the sequel to 2019’s After, is finally here. Incredibly, After We Collided is somehow even steamier, hornier, sexier, and more dramatic than its predecessor. What’s even more incredible is I’m all the way on board for After We Collided. If you enjoyed After, then I have no doubt you’ll be on board, too.
The trailer for Voltage Pictures’ After We Collided puts the lustiness of Hardin (Hero Fiennes Tiffin) and Tessa’s (Josephine Langford) intense relationship front and center. Teases of a late-night hookup, shower sex, and a booty call after a night out clubbing are definitely among the high points and are probably the reason you’re, uh, feeling things right now. We’re also introduced to a few new players, including Trevor Matthews (Dylan Sprouse), who works with Tessa and becomes both a confidant and possible new love interest. And while there’s a focus on just how sexy the sequel to After will be, there are also some previews of the drama awaiting Tessa and Hardin, a.k.a Hessa. The pair are going into the sequel attempting to figure out where they stand after a heartbreaking revelation about the start of their romance emerged at the end of the first movie."
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"SyFy just dropped the first teaser trailer for its upcoming Child’s Play TV series, appropriately titled Chucky. It’s brief, but for Child’s Play fans, it definitely feels like an exciting return to form for the franchise after 2019’s lackluster remake."
"The teaser opens in a toy store in the middle of the night, panning over sparsely stocked shelves of toys before whipping over to reveal Chucky standing in front of the entrance, barely illuminated by the store’s dim lights. Again, it’s brief, but as a fan of the original movies it absolutely set my hype train in motion."
"Given his diminutive stature, it makes a kind of sense that the killer doll at the center of the Child's Play horror movie franchise should be making his way to the small screen, in the form of the upcoming show Chucky. And on Thursday, franchise overlord Don Mancinimarked the release of the first teaser for the series on social media.
"AN EVIL TOO GREAT TO PLAY ON JUST ONE NETWORK," he tweeted, highlighting that the show will air on USA and Syfy."
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"A cut above the rest.
In this first look for the fall return of Dr. 90210, viewers are introduced to the all-female, powerhouse plastic surgeons starring in the revival. As the footage above details, "Beverly Hills is the Mecca of plastic surgery, but only 15 percent of plastic surgeons are women."
Thus, the surgeons—including Dr. Cat Begovic, Dr. Kelly Killeen, Dr. Michelle Leeand Dr. Suzanne Quardt—are essentially rock stars in the medical field.
"Who knows better than a woman what a woman wants to feel like," one patient remarks.
"Absolutely," Dr. Lee responds. Later on, Dr. Lee reveals she specializes in facial plastic surgery.
As for Dr. Killeen, she teases her special relationship with breasts. "Being a female plastic surgeon gives me a special edge," she expresses. "I have a different relationship with boobs than guys do."
Speaking of the female anatomy, Dr. Begovic is the pioneer of "vaginal cosmetic surgery."
Whether it's "the snooter" or "the cooter," Dr. Quardt reveals she tackles it all."
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"The trailer for Over the Moon is beautifully crafted, combining digital animation with the classic hand-drawn illustrations. The story draws you in and takes you on a grand adventure, leaving you eager for more. The poster design does a lovely job of conveying the story elements and setting. A picture's worth a thousand words, and this poster is an excellent example of that, while not feeling too busy. Go Over the Moon this fall on Netflix."
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"We saw the teaser for Dirty John: The Betty Broderick Story, and now the trailer has arrived. The new season of Dirty John goes inside the twisted world of Betty Broderick, the famed murderess of the late 1980s. The trailer highlights the crazy and sometimes deadly deterioration of marriage and the true fury of a woman scorned. The trailer uses "Tainted Love" as the musical choice, and it couldn't be more fitting. Discover The Betty Broderick Story on June 2."
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"Judging by the trailer, the new episodes will be deliver even more supernatural thrills, with the genre veering into horror sci-fi at some points (vats filled with mysterious liquids and tentacled creatures from the deep abound). While that seems like fun escapist stuff to watch in quarantine, The Twilight Zone comes at an odd time, when our own lives feel like we’re living in an extended episode of the supernatural series. But the theme of the series appears to remain the same as when Serling graced American TV screens in the 1960s, as aptly observed by a character in the trailer: “They’re not the monsters, we’re the monsters.”"
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"We can never get enough of true-crime stories, and USA Network is revisiting one of the famous murder cases and trials from 1989, the Betty Broderick story. The trailer sets up the drama, and the quick editing cuts increase the intensity with every passing second. I dig the graphics as well, which nicely transform that straight from the headlines feel of true crime. Dig into this mystery on June 2."
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"Take your mind off the chaos of the world for exactly one minute and 36 seconds to watch the new trailer for Hulu’s Normal People, an adaptation of Sally Rooney’seponymous novel. In this breathless teaser, we follow Marianne (Daisy Edgar-Jones) and Connell (Paul Mescal), two high schoolers who become secret lovers, developing a relationship that becomes much more fractured and complicated as the years go on and the two head off to college.
The trailer is a tableau of intimacy, featuring numerous sex scenes—in keeping with Rooney’s book, which became one of the most celebrated literary works of 2019. In other words, it’s a perfect distraction for all the lonely social distancers out there yearning for reminders of normal life. Rooney, who co-wrote all 12 episodes of the series, told Vanity Fair last year that she was most excited for viewers to see the simpler, more intimate scenes that unfold solely between Connell and Marianne."
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"Just as the moment when interacting with other people seems like escapist fantasy, we have a new trailer for the TV adaptation of Sally Rooney’s novel Normal People. The book’s primarily about two young, very intelligent Irish people from opposite sides of a class divide who have a lot of discussions about politics and ideas and a lot sex, and the trailers for its inevitable TV adaptation really go all in on the sex. The BBC-Hulu series stars Daisy Edgar-Jones as a sort of Carey Mulligan Jr. version of the wealthy Marianne, with Paul Mescal as the teen football star Connell, whose mother works as Marianne’s housekeeper and who falls into a secret, sex-forward relationship with Marianne during high school, which gets more complicated as the two get older. Will the show be good, in addition to making you want to have sex near an Irish beach? Americans will have to wait until it premieres all 12 episodes on Hulu on Wednesday, April 29."
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