Open Road’s branding and design division, PopClutch, last week rolled out a new hyper-energized main title sequence for HBO’s Real Time with Bill Maher, now in its 21st season.
With music performed by punk-pop band Green Day, the edgy motion graphics illustrate the types of thorny issues that the weekly news commentary show takes on.
Fun fact: Sharre Jacoby, who joined Open Road from Known to launch PopClutch, has worked on every iteration of Real Time’s main titles since the show launched in 2003.
Open Road is proud to be an agency member of the Creative Coalition of Color. This is one of many steps to opening the door to voices not well represented in Creative Advertising. We’re hoping that every Entertainment Marketing agency joins us in reaching communities of creatives that may not know our industry exists. We believe the CCC platform will help amplify those efforts by listing your jobs and internships.
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In case you didn't realize that Clarice was a sequel series to The Silence of the Lambs, there are now actual lambs in the new trailer that dropped during the Super Bowl on Sunday.
"The lambs were screaming," actress Rebecca Breeds recites as the lead character, Clarice Starling. "I tried to free them. I thought if I could save just one… but he was so heavy. I couldn't save the lamb. But I will never stop trying."
The teaser ends with a moth landing on Clarice's mouth as a nod to the poster for the 1991 horror-thriller that saw Jodie Foster as Clarice opposite Anthony Hopkins as cannibalistic serial killer Hannibal Lecter. That name, however, won't be mentioned on the CBS show due to rights issues with author Thomas Harris' book characters, as explained by the producers.