CBS used the Super Bowl to push a lot of its own content, both new and returning, but apart from The Equalizer, which was premiering immediately after the game, no upcoming CBS show was pushed harder than Clarice, the original drama spinning off from the 1991 film The Silence of the Lambs. We got a number of short teasers, but most interesting was the full-length Clarice Super Bowl trailer, which essentially takes 60 seconds to vividly re-tell the story of FBI Agent Clarice Starling and her murdered lambs. Re-establishing Clarice in the minds of viewers is exceptionally important. While she appears in the sequel, Hannibal, the franchise as a whole has generally been far more interested in the cannibalistic serial killer Hannibal Lecter than in Clarice, and linking the new version to her most famous piece of dialogue is a brilliant way of bringing her back into the consciousness of the viewer and emphasizing that she, not Lecter, is the star of this show. It's even more important when you consider that, due to rights issues, CBS can't actually use the Lecter character, most recently seen starring in his own show on NBC.