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News

May 6, 2022

Open Road is a Proud Member of the Creative Coalition of Color

Open Road is proud to be an agency member of the Creative Coalition of Color. This is one of many steps to opening the door to voices not well represented in Creative Advertising. We’re hoping that every Entertainment Marketing agency joins us in reaching communities of creatives that may not know our industry exists. We believe the CCC platform will help amplify those efforts by listing your jobs and internships.

To learn more about The Creative Coalition of Color please go to https://www.creativecoalitionofcolor.org/

April 23, 2022

Open Road's 'When Billie Met Lisa' trailer is featured on Decider

"The short, which was released yesterday (April 22), features Eilish and her brother, Finneas, as well as the pop star duo’s mother and father, who meet Lisa and invite her to a jam session in their studio.

Lisa, who is seen in the beginning of the short practicing her saxophone in a quiet spot under a bridge, prompts Eilish to fire her in-house orchestra once she hears her musical talent. The duo get to work on reimagining The Simpsons theme song."

Source
Click here to watch campaign

April 18, 2022

Open Road's 'Conversations with Friends' trailer featured on Muse by Clio

"The emotional trailer for the series Conversations with Friends, based on Sally Rooney's hit novel, has been long awaited. It digs into the inner workings of a love story and the challenges that come with all types of relationships. Conversations with Friends premieres May 15."

Source
Click here to watch campaign

April 7, 2022

Open Road's 'Better Call Saul' Final Season Teaser featured on TV Insider

Season 6 “concludes the complicated journey and transformation of its compromised hero, Jimmy McGill, into criminal lawyer Saul Goodman,” AMC teases of the final episodes. “From the cartel to the courthouse, from Albuquerque to Omaha, Season 6 tracks Jimmy, Saul, and Gene as well as Jimmy’s complex relationship with Kim (Rhea Seehorn), who is in the midst of her own existential crisis. Meanwhile, Mike (Jonathan Banks), Gus (Giancarlo Esposito), Nacho (Michael Mando), and Lalo (Tony Dalton) are locked into a game of cat and mouse with mortal stakes.”

“The word is out! I have actual paying clients,” Odenkirk says in the video. The teaser jumps between one eye-grabbing shot to another before Odenkirk splays out his arms and yells, “There it is! Violence. It always comes to this.”

View Source
View Campaign

March 8, 2022

Open Road's 'Disney International Women's Day' spot featured on We Got this Covered

"Disney Plus is celebrating International Women’s Day with a video clip highlighting some of the brand’s most vital and beloved female characters. From Black Panther’s Shuri and Okoye to Encanto’s Mirabel Madrigal — our favorite characters shine in this salute to power, grace, and the resilient spirit of women.

“It’s astonishing what women can do,” notes a voiceover in the clip, and the entire message is a clear tribute to the glory of women in all forms."

Source
Click here to watch campaign

March 1, 2022

CAMPAIGNS FOR 2022 OSCAR NOMINATED FILMS

We are honored to have contributed to the campaigns for these Academy Award nominated projects, performances and crafts. Congrats to our clients and fellow agencies who have all worked so hard to showcase all of the incredible films recognized this year!

February 14, 2022

Open Road's 'Endgame' Trailer featured on Daily Brief by Promax

"Throughout February, NBC has had one of TV’s biggest platforms on which to promote its upcoming fare: the 2022 Beijing Winter Olympics. On Sunday, “America’s Favorite Network,” as it calls itself in the above spot, got to take advantage of another huge platform: Super Bowl LVI, in which the Los Angeles Rams won its second Super Bowl victory ever, beating the Cincinnati Bengals 23-20 in a tight game.

Besides the above brand spot—starring Ted Danson, Keenan Thompson, Kelly Clarkson, Terry Crews, Mariska Hargitay and Christopher Meloni—the network also aired promos for Endgame, starring Morena Baccarin and Ryan Michelle Bathe; America’s Song Contest, modeled after the long-running global phenomenon Eurovision and hosted by Clarkson and Snoop Dogg, just off his Super Bowl half-time performance; the upcoming revival of Law & Order and the return of Sam Waterston and Anthony Anderson as District Attorney Jack McCoy and Detective Kevin Bernard, respectively; and limited series The Thing About Pam, starring an unrecognizable Renee Zellweger."


Source
Click Here to watch the TV Spot!

November 12, 2021

Open Road happy to have been a part of Happy Disney+ Day

"Disney is marking its streaming platform reaching its two-year anniversary with a special event known as Disney+ Day.

The online celebration will see a huge line-up of films and TV shows, both new and old, added to the VOD service.

There will also be two special presentations on the day —one dedicated to Marvel Studios and the other to Pixar— that will look back at the hits of the past year and also see the platform make announcements about new projects and titles."

Source
Click here to watch campaign

October 25, 2021

Open Road Promax Wins 2021!

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September 3, 2021

Open Road's 'Worth' Featurette featured on Collider

"Worth is set following the horrific 2001 attacks on the World Trade Center and the Pentagon, as Congress appoints attorney and renowned mediator Kenneth Feinberg (Michael Keaton) to lead the September 11th Victim Compensation Fund. Assigned with allocating financial resources to the victims of the tragedy, Feinberg and his firm's head of operations, Camille Biros (Amy Ryan), face the impossible task of determining the worth of a life, in order to help the families who had suffered incalculable losses that day. When Feinberg locks horns with Charles Wolf (Stanley Tucci), a community organizer mourning the death of his wife, his initial cynicism turns to compassion as he begins to learn the true human costs of the tragedy."

Source
Click here to watch the Featurette!

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November 13, 2020

USA Today on Open Road's Fresh Prince of Bel-Air Reunion Trailer

"In the trailer, we see Alfonso Ribeiro (Carlton), Tatyana Ali (Ashley), Karyn Parsons (Hilary), Joseph Marcell (Geoffrey), Daphne Etta Maxwell Reid (New Aunt Viv) and DJ Jazzy Jeff (Jazz) all seated around the living room reminiscing about their days on the show. Some things came to light like how Reid initially was turned off by doing a show with a "rapper" and how Smith had to ask Jeff about 10 times to appear on the sitcom."

Source
Click here to watch the trailer

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