Beach Party Pop ——  TV :30

What we did: Typography2D Motion GraphicsDesignIllustrationsEditorialStoryboard

The Teen Choice Awards celebrated the year's achievements in music, film, television, sports, fashion, comedy, and the internet, and were voted on by viewers 13 and older online and via social media. This spot celebrates everything that the Teen Choice Awards represents: what’s hot in pop culture, and the teens who decide that.

Credits

  • Art Director: James Choi
  • Supervising Producer: Asheley Hu Roe
  • Producers: Bridget Paulson, Laura Cryan
  • Design: Shawn Lee, Jieyi Lee
  • Animation: Shawn Lee
  • Illustration: Jieyi Lee
  • Writer: Laura Cryan
  • Sound: Club Yoko 'New New'

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Teen Choice Noah
Alba
Teen Choice Tree
Teen Choice Noah C

color exploration

"One’s teen years are a time of self-discovery and vibrant self-expression. An electrifying three-color palette speaks to the unique high-energy nature of our target demographic."

Visual Solution

"Our design combined a paintbrush aesthetic with a modern pop art feel to create a multi-layered and visually dynamic style."

"Open Road is a collective of talented and creative people, and our design group is a force that can’t be contained. We revel in each and every opportunity that allows us to do something that's never been done before, and that encourages us to break boundaries in our pursuit of awesomeness."

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