For this piece, we worked backwards to come up with a viable concept. A comprehensive visual exploration helped to identify which direction we could see leading to the strongest version of this creative. From there, we mapped out the arc of the piece.This campaign drew upon themes of science and outer space found in the show, rotoscoping the cast together, creating a band dynamic as they pantomime playing various instruments against an intergalactic backdrop. The next phases required us to animate, scaling characters appropriately and creating fluid movement as we travel throughout the universe landscape.
The Big Bang Theory Music Video
It all started with...
The result: an intergalactic journey through a veritable periodic table of graphic elements.