The Struggle - Open Road

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Open Road’s PopClutch Starts the Clock at HBO’s ‘Real Time’

Open Road’s branding and design division, PopClutch, last week rolled out a new hyper-energized main title sequence for HBO’s Real Time with Bill Maher, now in its 21st season.

With music performed by punk-pop band Green Day, the edgy motion graphics illustrate the types of thorny issues that the weekly news commentary show takes on.

Fun fact: Sharre Jacoby, who joined Open Road from Known to launch PopClutch, has worked on every iteration of Real Time’s main titles since the show launched in 2003.

Source

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Open Roads ‘Enola Holmes 2’ Trailer: Millie Bobby Brown & Henry Cavill Back On The Case In Netflix Sequel

"Netflix on Saturday unveiled the first trailer for Enola Holmes 2, the sequel to the streamer’s 2020 hit starring Millie Bobby Brown and Henry Cavill. The footage was revealed at Netflix’s Tudum global fan event, with the film set to bow November 4."

Source

Click here to watch trailer

September 7, 2022

Open Road's "101 Scariest Movie Moments of All Time" trailer is featured on TV Insider

"Master filmmakers and genre experts celebrate and dissect the most terrifying moments of the greatest horror films ever made."

Source
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July 15, 2022

Open Road's "She Said" trailer featured on Muse by Clio

"She Said follows the journalists who investigated and eventually broke the Harvey Weinstein sexual harassment allegations. The powerful trailer interweaves a rich narrative with a dramatic cue, building the story arc and highlighting the tension and urgency the characters face. She Said opens in theaters on Nov. 18."

Source
Click here to watch trailer

July 7, 2022

Open Road's "Better Call Saul" Final Trailer featured on Variety

"The trailer continues AMC’s trend of advertising the final episodes with cryptic black-and-white footage, leaving fans few images to grasp onto in their predictions of how the story will conclude. Fred Neil’s “Little Bit of Rain” sets the mood of a farewell.

“Let justice be done till the heavens fall,” Odenkirk’s Saul Goodman aka Jimmy McGill utters at the conclusion of the trailer."

Source
Click here to watch campaign

June 17, 2022

Open Road Promax North America Wins 2022!

June 17, 2022

Open Road's "Persuasion" trailer featured on Muse by Clio

"Sparks are flying in the new trailer for Persuasion, as a woman has to decide if she should let the past stay in the past or if she should rekindle an old romance. This new Netflix film is adapted from Jane Austen’s novel and stars Dakota Johnson and Cosmo Jarvis. Persuasion will be on Netflix on July 15."

Source
Click here to watch trailer

June 2, 2022

Open Road Named Promax North America 'Agency of the Year' 2022 Finalist

"Finalists for creative marketing team of the year are: CNN Worldwide, FX Networks, Hulu Originals & General Entertainment (including ABC, ABC News, Freeform, Hulu Originals and Onyx), MTV Entertainment Group (including MTV, VH1, Comedy Central, Paramount Network, TV Land, Pop TV, Smithsonian Channel and CMT), National Geographic and Nickelodeon.

Finalists for agency of the year are Buddha Jones, Mocean, Open Road, Roger, Sibling Rivalry and Zealot."

Source

May 27, 2022

Open Road's 'Jerry & Marge Go Large' trailer featured on Muse by Clio

"Many of us dream of winning the lottery, but few get to experience the thrill of actually winning millions. Jerry Selbee, though, has found a loophole that could help him actually see the winning ticket. Based on a true story, Jerry Selbee uses his math skills and the help of his wife to try and win the lottery and save their small town in this film. Jerry & Marge Go Large will be streaming on Paramount+ on June 17."

Source
Click here to watch trailer

May 6, 2022

Open Road is a Proud Member of the Creative Coalition of Color

Open Road is proud to be an agency member of the Creative Coalition of Color. This is one of many steps to opening the door to voices not well represented in Creative Advertising. We’re hoping that every Entertainment Marketing agency joins us in reaching communities of creatives that may not know our industry exists. We believe the CCC platform will help amplify those efforts by listing your jobs and internships.

To learn more about The Creative Coalition of Color please go to https://www.creativecoalitionofcolor.org/